Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Digital Finishing — Where to Draw the Line?

February 2007 By Mark Smith
Technology Editor
HAVING A print engine isn’t an absolute prerequisite for offering digital printing services, but it definitely helps. Shops that install a press do, however, find that having some level of in-house digital finishing capabilities—in-, near- or off-line—is required to be competitive in meeting the short run, quick-turnaround demands of this market.

As a result, digital printing operations are faced with figuring out where to draw the line between the efficiency of in-line finishing options versus the flexibility of off-line systems.

Trends in digital finishing was one part of a comprehensive market study—titled “Digital Printing Outlook in a Production Environment”—released by PRIMIR late last year. According to the report, the vast majority of “production” digital press owners are primarily using off-line finishing today. While 50 percent of the installed black-and-white production digital presses have been configured with at least one type of in-line finishing, that figure drops to 18 percent for process color models.

A significantly greater number (43 percent) of survey respondents indicate they do intend to add in-line finishing options to their planned color press purchases in the 2006-2011 time frame. Saddlestitching tops the list of currently installed in-line finishing capabilities and is projected to remain the most popular hardware option, growing from inclusion on 12 percent of digital color presses to 28 percent. Coating/varnishing unit installs are projected to show the biggest jump, from 3 percent up to 17 percent of color press purchases.

The installed base of off-line finishing equipment shows almost the exact opposite trend in that two-thirds or more of the surveyed companies already have off-line cutting, folding/scoring, saddle-stitching, trimming and perfect binding capabilities. Only 39 percent currently have standalone coating/varnishing equipment, but that capability came in second only to folding/scoring systems in the breakdown of planned off-line finishing equipment investments.

The 300+ page “Digital Printing Outlook” study currently is only available to PRIMIR and NPES members. For more information, visit www.primir.org.

Views from Front Lines

Trends can, of course, be very different at the individual shop level than they are for the industry as a whole. Differences in customer bases, applications and capabilities can make one approach better suited to a particular business environment.

As president of LaVigne Inc. in Worcester, MA, Chris Wells’ perspective is that of a chief executive of a multi-press digital printing operation that also continues to be a strong player in the commercial offset segment. According to Wells, LaVigne has found that its finishing capabilities must be “quite flexible” to meet the demands in digital printing work, despite the limited format range of most presses (especially cut sheet models like the ones it has).
 

Companies Mentioned:

SPONSORED CONTENT

MORE ON BINDING & FINISHING >>

FROM THE BOOKSTORE

<i>A Field Guide to Folding</i> features folding diagrams, illustrations and considerations for 85 brochure folds, and includes the industry-approved FOLDRite™ folding compensation mathematics for every fold. The book also offers comprehensive information about folding and file setup for print production. <i>A Field Guide to Folding</i> is a must-have for prepress departments, printing salespeople, estimators, print buyers, designers, and bindery professionals. A Field Guide to Folding

A Field Guide to Folding features folding diagrams, illustrations and considerations for 85 brochure folds, and includes the industry-approved FOLDRite™ folding compensation mathematics for every fold. The book also offers comprehensive information about folding and file setup for print production. A Field Guide to Folding is a must-have for prepress...

ORDER NOW

Regardless of a person’s field or discipline, graphic communication is practiced everywhere. <i>Introduction to Graphic Communication</i> provides a “snapshot” of the industry’s past, present, and prospects for the future, and it covers new printing and imaging technology issues impacting day-to-day communication of people in all fields of study and occupations. Introduction to Graphic Communication

Regardless of a person’s field or discipline, graphic communication is practiced everywhere. Introduction to Graphic Communication provides a “snapshot” of the industry’s past, present, and prospects for the future, and it covers new printing and imaging technology issues impacting day-to-day communication of people in all fields of study and occupations....

ORDER NOW

 

SPONSORED CONTENT

MORE ON DIGITAL PRINTING >>

FROM THE BOOKSTORE

(PDF Format)

<b>Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns.</b> 

If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend.

Why? 

Personalized mail pieces take care of job number one: get attention. Even better, by using content that is relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece. 

With the “Variable Data Printing Case Studies” you will get insight on how six companies, including <b>Ivy Bridge College, Hallmark Gold Crown Stores </b>and <b>Club ABC Tours </b>overcame challenging obstacles and found success through advanced VDP solutions. 

Here are just a few of the many takeaways you’ll learn: 

•       How to leverage data
•	The importance of data verification
•	How to use relevant images to evoke an emotional response
•	How to effectively use pURLS to increase response
•	What formats are working
•	What elements you should test

Today, it’s all about personalized 1-to-1 marketing.  The message needs to be relevant.  And, the more relevant the message is, the better the response rate.

VDP turns data into dollars! 

<b><u>100% Money-Back Guarantee</b></u>
Your order is risk-free. If you are not completely delighted with “Variable Data Printing Case Studies,” notify us within 10 days for a complete credit or refund, no questions asked.

<b><u>About DirectMarketingIQ</b></u>
The Research Division of the Target Publishing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case studies, and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as promotional emails across hundreds of categories – and proudly produces content from the most experienced editors and practitioners in the industry. Variable Data Printing Case Studies

(PDF Format) Six Case Studies showcase the new sophistication and outstanding ROI of VDP campaigns. If you’re thinking about purchasing this case study collection about variable data printing (VDP), chances are you already have a pretty good idea that VDP can be a mailer’s best friend. Why? Personalized mail pieces...

ORDER NOW

<i>The Ultimate Guide to Multi-Channel Communications Solutions</i> is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of some of these leading solutions. The Ultimate Guide to Multi-Channel Communications Solutions

The Ultimate Guide to Multi-Channel Communications Solutions is a must-have document for any print or marketing service provider evaluating the variety of emerging multi-channel solutions on the market today. This guide provides a market overview, a discussion on how to choose a multi-channel communication solution, and an in-depth analysis of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: