Ikea’s Augmented Reality Catalog Will Let You Peek Inside Furniture
Augmented reality features will roll out in the 2013 edition of the Ikea print catalog, which will arrive in customers’ mailboxes later this month. Amid pictures of Expedit bookshelves and Boksel tables, Ikea fans will see special printed symbols, each an invite to launch new iPhone and Android smartphone apps for an augmented reality experience.
In early 2011, Ikea enlisted McCann to help bridge the gap between paper and digital. Replacing the paper catalog with an entirely digital catalog made little sense, Linus Karlsson, Global Chief Creative Officer of McCann, told Wired. Instead, Ikea decided to pepper the catalog with a digital layer.