Ideal Printers and PrintMailers Merge to Become Seebridge Media
HOUSTON—March 1, 2012—Ideal Printers and PrintMailers Inc., two of Houston’s largest mail and print service companies, announced a merger that will combine their complementary portfolio of cross-media production services. The new company, Seebridge Media, will occupy the existing PrintMailers Inc. 112,000-sq.ft. location in Houston and offer an expanded range of fully integrated production services.
“The synergy is excellent,” stated Steve Johns, Seebridge Media partner and former owner of PrintMailers. “We see great opportunity in combining our complementary offerings, and providing a full range of production services from one company to simplify the process and better serve our clients.”
Communications are becoming increasingly complex with diversified channels for reaching an increasingly sophisticated audience. Projects today require a multimedia strategy with a higher level of customization and personalization than ever before. Seebridge Media intends to bridge the gap between marketing strategy and execution by providing advanced production expertise and capabilities that improve the way businesses communicate.
With a combined 50+ years experience and 150 employees,, Seebridge Media will utilize a broad portfolio of media production services and state-of-the-art operations to help communicators, marketers and agencies successfully execute their programs:
- Offset and digital print
- Large-format signage
- Direct mail
- Web store fronts
- Mobile marketing
- Social media
- Creative design
- Data management
- List procurement
- Marketing Analytics
Steve Johns and Larry Vaughn, and their respective previous companies, are well recognized in the Houston area. The companies are known for delivering cutting-edge marketing programs using the likes of variable-data printing, QR codes, pURLs and Web-to-print strategies. They have produced programs for customers that span marketing agencies, healthcare, automotive, oil and gas, education, food services and technology manufacturing industries.
Heavily involved in the industry, both men are members of the American Marketing Assn. Vaughn is a founding member of the Digital Solutions Cooperative (DSCOOP) and a member of the Mobile Marketing Association, while Johns served as president of the Southwest chapter of the Mailing and Fulfillment Services Assn.