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HUFF Realty Selects QuantumDigital as Strategic Direct Marketing Partner

August 30, 2010
AUSTIN, TX—August 30, 2010—QuantumDigital, Inc., the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, and HUFF Realty of Florence, KY, today announced that they have entered into a strategic marketing partnership to automate lead generation, increase listing opportunities and enhance HUFF Realty’s direct mail marketing capabilities.

“We were impressed by the simplicity and ease of use of the entire program," said Joe Price, CEO of HUFF Realty, which has grown to more than 700 agents and surpassing one billion dollars in annual sales. "In this current market, agents have to work twice as hard for their clients and they must be efficient and smart with their time. The QuantumDigital solution streamlines the process for our agents to market their properties.

“The online system is logical and easy to use, plus it pulls the data from our MLS to give agents a head start on their projects by pre-populating the document with the listing information and photos. And TriggerMarketing is an additional layer that assists agents in capturing leads with just the click of a button. We anticipate that QuantumDigital will reduce our spending for printed materials and bulk mail, plus it will save agents valuable time allowing them to focus on what they do best—managing the complexities of real estate transactions for their clients,” Price explained.

QuantumDigital has been working closely with real estate professionals for over 20 years. The company is focused on truly understanding the needs of the industry, educating brokers and agents on best marketing practices, and providing innovative marketing tools that deliver results. Specializing in streamlining and measuring direct marketing campaigns, QuantumDigital's lead-generating real estate marketing programs combine targeted, data-driven direct mail, email marketing and on-demand print collateral with new technology so agents can maximize efficacy of their marketing efforts, and ultimately, obtain more leads and listing opportunities.

Last spring, QuantumDigital introduced TriggerMarketing, the first automated, event-driven lead generation program to integrate with web-enabled mobile devices. Designed to help businesses increase productivity, QuantumDigital’s TriggerMarketing program gives users an automated way to initiate direct marketing campaigns, receive real-time warm/qualified lead notifications, and track results—all from a PDA while out in the field. The program is just one more way that QuantumDigital is providing innovative marketing and lead generation services for real estate direct marketing.

QuantumDigital’s technology continues to revolutionize real estate direct marketing as proven by thousands of today's top producers who leverage QuantumDigital’s marketing programs, including top real estate firms Coldwell Banker UNITED, REALTORS, Keller Williams Realty, Long & Foster Companies, RE/MAX International Inc., Weichert, Realtors®, Prudential Gary Greene, Crye-Leike REALTORS and others. The partnership between QuantumDigital and HUFF Realty is yet another example of why QuantumDigital is the viable, trusted choice for real estate firms.


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