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HP's Indigo Division Posts Record Monthly, Annual Page Volumes

March 19, 2010
PALO ALTO, CA—March 18, 2010—HP today announced that continued HP Indigo customer momentum has yielded double-digit annual page growth, as well as a 47 percent increase in photo specialty page output during the 2009 peak season, compared to the same three-month period in 2008.

HP Indigo customers collectively printed more than 10 billion four-color, letter-size pages in 2009—a 13 percent year-over-year increase that led HP to a seventh consecutive record year in total annual page volume. This growth reflects the continued high demand for digital color print applications amidst an otherwise challenging time for print service providers (PSPs).

In addition, HP Indigo customers made December 2009 the most active month for page volume in Indigo history.

"HP Indigo's best measure of performance for last year is the way we helped customers grow in one of the most difficult economies the graphic arts industry has ever faced," said Alon Bar-Shany, vice president and general manager, Indigo division, HP. "New-generation press models and ultra-efficient workflow and customer-support solutions significantly boosted our customers' productivity, enabling them to print more while lowering their relative total cost of ownership."

HP Indigo presses are commonly used to produce marketing collateral, personalized direct mail, color books and publications that have the true look and feel of analog offset print. HP Indigo presses are also among the world's leading solutions for label printing.

Snapshot of success: photo specialty growth creates best month in HP Indigo history

Photo specialty printing – including the production of greeting cards, personal calendars and photo books – is the fastest-growing vertical segment for HP Indigo. HP Indigo presses are the main production devices used at many of the world's leading photo book manufacturers.

In FY 2009, HP experienced a 30 percent year-over-year increase in press orders for photo applications. Many of these orders took place in the second half of the fiscal year as PSPs prepared for the photo specialty market's annual production peak – the October 1 to December 31 time period when consumers order photo specialty products for the holiday season.

Monthly HP Indigo impressions for both the Europe, Middle East and Africa (EMEA) region and the Americas region passed the one billion mark for the first time ever last December, making December 2009 the most productive month ever in HP Indigo history.

In the Americas region, one company, Seattle, Wash.-based RPI, produced more than 15-percent of total HP Indigo print volume for the region while serving as a photo specialty fulfillment partner for businesses like Blurb and Snapfish by HP.
 

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