HP Upgrades Its MagCloud Web-Based Print and Digital Publishing Platform

PALO ALTO, CA—August 10, 2011—HP announced a range of upgrades for its MagCloud content publishing web service, enabling publishers to reach an even broader audience. New features include a smaller digest size for publications, a simplified publishing process and a new MagCloud application for the HP TouchPad.

• MagCloud Digest is a new compact publication format (5.5x8.5") that gives publishers more flexibility to create magazines, portfolios, workbooks, catalogs and more in an ultraportable print format.

• With the streamlined publishing process, users simply select a product type, name the publication and upload a PDF to easily and quickly start publishing targeted content in both print and digital formats.

• MagCloud Newsstand app for HP Touchpad uses functionality unique to webOS to bring publications to life. Features include a reader optimized for the HP TouchPad, in-application purchase of digital publications and a reading library—all of which can be easily navigated using gestures and webOS features. The app is planned to be available in the HP App Catalog in the fall.

“We really focus on listening to our customers, and with their feedback we’ve been able to continually innovate and improve MagCloud’s services and user experience,” said Andrew Bolwell, chief MagClouder, HP. “We look forward to offering publishers and small businesses more choice in how they create and distribute their targeted content, via an array of print and digital formats.”

To help celebrate its third birthday, MagCloud has launched a new Facebook photo gallery where publishers can share with fans the back-story of their MagCloud publications through an image and brief description. The latest MagCloud news and special deals available for the celebration are available by following MagCloud on Twitter or liking MagCloud on Facebook.

How MagCloud works

Invented by HP Labs, the company’s central research arm, MagCloud is a self-service publishing platform that empowers businesses and magazine publishers alike to easily turn targeted content into professional-quality publications, printed on demand, shipped globally, and available in both print and digital format.

With HP MagCloud, users can publish and distribute a consumer magazine, business portfolio, company brochure, customer newsletter, product catalog or any document that serves their needs without a minimum order or cost barrier. MagCloud takes a customer’s materials from PDF to printed publication in just three days.

Users can browse the MagCloud digital storefront, order the latest issue of their favorite publication and have it printed on demand and delivered directly to their doorstep, or download for reading on their digital device of choice. All content is printed to order using HP Indigo technology, delivering professional print quality with no waste or overruns, while reducing the impact on the environment.

More information is available at www.magcloud.com.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world.

Source: HP.