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HP Indigo Presses Used to Produce 2.5 Million Photo Books and Calendars in Two Months

March 2007
PALO ALTO, CA—March 7, 2007—HP today announced that more than 2.5 million photo books and calendars were printed worldwide on HP Indigo presses during the 2006 holiday season(1). With more than 240 HP Indigo presses installed at customer sites producing photo specialty products around the world, HP Indigo customers produced more than 7 million photo books and calendars, totaling approximately 440 million digital photo pages, during the 2006 calendar year.

“This record-breaking holiday season reflects the fact that HP Indigo technology, which offers the industry’s highest image quality and unsurpassed reliability, is the preferred digital publishing solution in the photo specialty market, answering customers’ needs even in peak production times,” said Alon Bar-Shany, vice president and general manger, Indigo Division, HP. “As one of the fastest-growing segments of the digital printing industry, we expect greater growth in 2007 by continuing to add value in present and future technologies for the creation of photo merchandise products.”

The preferred digital press solution of leading photo services worldwide

HP works with many of the world’s leading photo services to provide them with the tools and resources to capitalize on the growing opportunities that photo merchandise printing offers. The 2006 holiday season was a prime example of how consumers are looking to transform personal digital photographs into meaningful printed products and share their experiences.

Customers that experienced high growth during this time period include:

• Asukanet Co. Ltd.: Since 1995, Asukanet has been creating digital photo collection products for Japan’s professional photographers. Using HP Indigo presses, the company produces more than 200,000 coffee-table style books annually for Japanese customers. Asukanet is widely endorsed by professional photographers and graphic designers because of the quality of its products.

• District Photo: As one of the largest wholesale photofinishing labs in the U.S., District Photo services many of the nation’s major photo retailers. The company, which is based in Beltsville, Md., offers a range of photo merchandise products produced on a fleet of HP Indigo presses installed within the past 18 months, becoming one of the top producers of HP Indigo-printed photo books, calendars and greeting cards worldwide.

Proven Direct: This Menomonee Falls, Wisconsin-based print service provider established its Proven Pictures subsidiary after integrating the expanded file processing capabilities of the new HP Indigo Scalable RIP Solution (SRS) with its five HP Indigo presses. Now, the company serves leading independent photo retailers, offering turnkey photo book, calendar and folded greeting card production. In only its first few months of operation, Proven Pictures accounted for more than 10 percent of the company’s overall annual revenue.
 

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