Graphic Dimensions Leaps into Label Market with HP IndigoJanuary 30, 2013
"The key to gaining new business is educating our distributers on the power of what digital can do for labels," said Reid. "With the HP Indigo WS6600, we have the flexibility to offer just-in-time manufacturing, seasonal labels and the ability to change products as needed to effectively adapt to market conditions."
Graphic Dimensions also leaned on HP experts to help guide it through the uncharted territory.
"We found that HP has a very strong infrastructure," said Reid. "We talked with people from HP throughout the process, from preplanning to marketing and sales support. With HP, you are partnering with the company as opposed to just buying a piece of equipment."
HP business development teams assist customers in every aspect of investment in order to maximize profitability. HP offers educational services and resources, through programs such as HP Capture as well as the HP users group Dscoop, to keep print service providers informed while helping them grow their business. Graphic Dimensions is a member of Dscoop and looks forward to attending the annual conference, Dscoop8, in Nashville this February 21-23.
Additional information about HP Indigo solutions is available at hp.com/go/gsb, on the HP Graphic Arts YouTube channel, youtube.com/hpgraphicarts, or through the HP Graphic Arts Twitter Feed, twitter.com/hpgraphicarts.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More informationabout HP (NYSE: HPQ) is available at www.hp.com.