HP Expands Soft Signage and Decor Printing for HP Latex

HP Inc. (Booths 1029 and 1045) is showcasing a new range of durable textiles certified for HP Latex printers to produce soft signage and décor applications.

HP Inc. (Booths 1029 and 1045) is showcasing a new range of durable textiles certified for HP Latex printers to produce soft signage and décor applications, designed to combine durability and outstanding print quality with the benefits of waterbased HP Latex technology.

The new textiles from selected media vendors expand possibilities for durable HP Latex printing for soft signage applications, including backlit and front-lit banners, block-outs, backdrops and Point of Purchase displays, with higher durability. These textiles also enable new home décor applications, such as curtains and blinds, cushions, lampshades and bags, on materials made from 100 percent cotton, cotton linen or polyester. Some of the new textiles can also achieve washability with a heating process after printing.

Also at their booths, HP is presenting a textile showcase and printing on HP Latex printers, including the HP Latex 3600 Printer, winner of the 2017 SGIA Product of the Year Award in the Roll-to-Roll Solvent/Latex (over 80 inch) category. The HP Latex 3600 delivers high-volume printing and high monthly duty cycles, designed for PSPs needing long-run, uninterrupted printing.

Textile printing is also supported on the HP Latex 1500 Printer, delivering fast turnarounds: HP Latex 560 and 570 Printers, designed for medium-to-large PSPs with increasing print volumes, and for smaller volumes, on the HP Latex 365 Printer.

The new HP Latex 300 Print and Cut Solution is also in its first SGIA demonstration after release earlier this year. The entry-level HP Latex 115 Printer and HP Latex 115 Print and Cut Solution, announced September 25, are now starting market release.

The dual-device HP Latex Print and Cut Solution allows printing and cutting simultaneously, delivering production time savings up to 50 percent versus solvent-based print and cut solutions.