HP Expands Portfolio of Sign and Display Printing Solutions at FESPA

MUNICH, GERMANY—June 22, 2010—HP today expanded its portfolio of sign and display printing solutions to accelerate the industry’s conversion from solvent-based to UV-curable and latex-based large-format printing.

The company is refreshing its product line to help customers pursue profitable growth opportunities and capture a larger share of the growing digital printing market.(1)

At FESPA 2010, the major large-format printing and imaging tradeshow of the year, HP announced:

• The new HP Scitex FB700 Printer, a versatile 98-inch (2.5-meter) flatbed printing solution that can load, print and collect up to six sheets of media simultaneously and offers an optional White Ink Upgrade Kit for specialty applications.

• The first public demonstration of its expanded HP Latex Printing Technologies portfolio, an innovative technology that is only offered by HP.

• Plans to spearhead a group of industry leaders to define open Job Definition Format (JDF) specification features for large-format printing, making it easier for print service providers (PSPs) to automate printing jobs and accelerate the web-to-print process.

• The expansion of the HP Large-format Media take-back program to include six new compatible media and seven additional participating European countries.

“Since we began shipping latex and UV-curable printing systems, demand has increased steadily as our customers recognize the superb image quality, ability to pursue new applications and significant environmental advantages over traditional solvent technologies,” said Yariv Avisar, vice president and general manager, Scitex Large-format Solutions, HP. “In just two months, we have made significant advancements to our portfolio, including the addition of five new UV and Latex printers and new workflow solutions and services offerings, that will help the entire industry to transform.”

Expanded portfolio helps accelerate the conversion from solvent to UV and latex
The HP Scitex FB700 Printer helps PSPs increase their capacity to fulfill customer requests and grow their businesses with high-quality prints on virtually any rigid or flexible media.(2) The printer features efficient media loading and the ability to print on materials up to 2.5 inches (6.4 cm) thick and up to 98.4 inches (2.5 m) wide by 120 inches (3.05 m) long(3) for the production of durable outdoor and indoor applications, including point-of-purchase displays, tradeshow graphics, interior decorations, banners and furniture.

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