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HP Details Replacement Digital Press Installations

December 8, 2009

Reynolds DeWalt expanded its database management and analytics services through the October 2009 acquisition of RiverView Marketing Consultants, and has earned new business requiring fulfillment for large volumes of variable-data, high-impact direct marketing materials. Given this growth opportunity, the HP Indigo 7000's high quality and reliability made it the company's preferred choice.

"It is our belief that the HP Indigo 7000 offers the highest quality output and the most workflow flexibility of any product in the market today," said Scott Dubois, vice president, Cross-media Services and Marketing, Reynolds DeWalt. "The addition of the 7000 to our portfolio allows us to execute the type of high-value projects that are in demand from marketing departments."

Bennett Graphics and Reynolds DeWalt were among numerous PSPs replacing or augmenting digital press capacity from other vendors with HP Indigo solutions in the second half of the year. A partial list of these firms includes:

• Darwill Press, a PSP based in Chicago that installed an HP Indigo 7000 Digital Press in November;

• Haapanen Brothers Inc., a Gurnee, IL-based PSP that had used a competing solution for more than a decade, but installed an HP Indigo press 5500 based on its quality, consistency and wide range of compatible media; and

• DS Graphics, a Lowell, MA, PSP that made its HP purchases at the PRINT 09 trade show in September, buying an HP Indigo 7000 Digital Press and an HP SmartStream Production Pro Print Server to bring the advantages of HP production to its current digital and analog workflows.

In addition to gaining top-quality presses, these PSPs benefited from a range of business development solutions in the HP Graphic Arts Capture Business Success program, which offers pre- and post-sale business development tools and assistance. The program includes help with business plans for expansion, one-on-one consulting, PSP marketing campaign development and analog-to-digital print cost-savings analyses. In addition, the above firms all received flexible, vendor-direct financing from HP Financial Services, the company's leasing and life cycle asset management services subsidiary.

"HP helped us finance our new HP Indigo 7000 during a tough economic time," said Howard Van Dyke, president, Darwill Press. "They were very flexible and worked to provide us the financing we needed."

More information about HP Indigo presses is available at, as well as through the HP_IPG Twitter feed.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at

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