HP Appoints Marketing Executives to Promote Adoption of Digital Printing
• Advertising, marketing and direct mail—applications that benefit from digital printing’s ability to produce personalized materials for a higher return on investment
• Publishing—a segment that is transforming to digital, print-on-demand technology to reduce waste, print overruns and warehousing expenses associated with analog printing
• Labels and packaging—where HP Indigoprint quality creates greater shelf impact,¹ and solutions for flexible packaging, shrink sleeves, in-mold labels and folding cartons offer additional options for brand owners and design agencies
• Signage and display—an area that is evolving from solvent to latex and UV printing for greater flexibility and reduced environmental impact in creating materials for indoor and outdoor use
• Technical design—a market that relies on HP’s large-format and 3D printing solutions for mechanical CAD, architecture and engineering applications to print and share blueprints, prototypes and other technical materials.
More information about HP graphic arts solutions is available at www.hp.com/go/gsb, www.youtube.com/hpgraphicarts or through the HP Graphic Arts Twitter feed.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at www.hp.com.
¹ Based on an independently administered analog flexography and HP Indigo digital print quality survey in November 2010, where participants preferred HP Indigo print quality by a four-to-one margin.
Source: Company release.