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HP Appoints Marketing Executives to Promote Adoption of Digital Printing

March 10, 2011

• Signage and display—an area that is evolving from solvent to latex and UV printing for greater flexibility and reduced environmental impact in creating materials for indoor and outdoor use

• Technical design—a market that relies on HP’s large-format and 3D printing solutions for mechanical CAD, architecture and engineering applications to print and share blueprints, prototypes and other technical materials.

More information about HP graphic arts solutions is available at, or through the HP Graphic Arts Twitter feed.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at

¹ Based on an independently administered analog flexography and HP Indigo digital print quality survey in November 2010, where participants preferred HP Indigo print quality by a four-to-one margin.

Source: Company release.

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