HP Announces First-ever GRACoL Certification for Digital Presses

ORLANDO, FL—Feb. 19, 2009—HP today announced its HP Indigo 5000, 5500 and 7000 digital press models have become the first digital color production systems to earn General Requirements for Applications in Commercial Offset Lithography (GRACoL) certification, a graphic arts standard for quality color printing. The announcement was made at the opening of the Digital Solutions Cooperative (Dscoop) Conference, an HP Indigo users’ group event where more than 1,000 HP representatives, customers and partners, as well as industry experts, have gathered to focus on ways print service providers (PSPs) are achieving profitable growth in challenging times.

The new GRACoL certification enables customers to economically produce certified proofs on their HP Indigo digital presses as well as use their presses for complete production runs. HP will offer a GRACoL implementation service – a two-day, on-site consultation to establish certified proof production on an HP Indigo press using CGS ORIS PearlDIGITAL 170 proofing paper, CGS ORIS PRESS MATCHER PRO color management software and the X-Rite iSis XL spectrophotometer.

To gain the certification, the combined proofing system passed exacting testing criteria in an evaluation from IDEAlliance, the organization that manages GRACoL.

“The GRACoL certification allows designers and customers to have the utmost confidence that an HP Indigo print can be the virtual twin of sheet-fed offset output, which is an outstanding indication of HP Indigo being the true digital alternative to analog print,” said Alon Bar-Shany, vice president and general manager, Indigo division, HP. “We are excited to share this news with our customers gathered here at the Dscoop conference, which, as always, stands as a key event for HP to learn and collaborate about the best practices for success in today’s graphic arts industry.”

Committing to customers’ successes with business development offerings

Held at the Gaylord Palms Resort from Feb. 19 to 21, the Dscoop Conference showcases tools PSPs need to grow and strengthen their businesses. The overarching theme at this year’s conference – Survive and Thrive – was based on resounding feedback from business owners and industry leaders for a focus on efficiency and competitiveness in the current economy. HP is exhibiting a full portfolio of digital press and large-format printing solutions at the conference, as well as launching the variable-data printing workflow solution HP SmartStream Designer 2.5.

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