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Medical products/pharmaceuticals ($339 billion, +4 percent; with $11.4 billion to print, +6 percent) will be the Number 3 print buyer in '05, led by pharmaceuticals ($154 billion, +9 percent; with $6.4 billion to print, +10 percent), which exceeds one-half of sector demand. Increased ROP and bind-in placements, and POP and packaging spends, will be prescribed to prop up demand and profit.
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