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One’s True Value Prop, Dickens Style —Cagle

December 2009

Well, get ready to crack those knuckles again, New Yorkers. It seems that state's DMV agencies were given about five million defective registration stickers from a pair of vendors. The problem? Insufficient glue is causing inspection stickers to fall on the dashboard or floor, prompting motorists to use household tape and other adhesives to stay legal or face a slap in the wallet from the authorities.

Mistakes happen; more often than not, it's too much adhesive that is used. According to Newsday, vendor SecureMark of Chicago has agreed to replace 1.4 million stickers at no cost. At press time, the DMV was still negotiating compensation with its other vendor, fellow Windy City provider RR Donnelley.

STINGING ENDORSEMENT: If the Olympic Committee ever decides to do a printer-based, multi-sport activity, the weighty task of representing our fair union may just fall to the shoulders of Brian Sacco and Emery Klein, the pride of The Newtown Bee's printing crew in Newtown, CT.

That very newspaper reported the Herculean efforts of Messrs Sacco and Klein, who captured no fewer than five trophies at the annual Printer's Picnic and Clambake, sponsored by the Connecticut Litho Club. The dynamic duo bested a field of 40 to take top honors in the horseshoe tournament, and were equally to the task by winning a rafting race down the infamous Holiday Hills waterway. Lastly, the fantastic two topped all comers in the requisite hammer and nail competition.

Take that, Sacramento Bee!

These performances (and they won two other trophies for...something or other) may represent the apex of athletic competition for members of the printing trade. We offer wholehearted congratulations to Sacco and Klein, and await their future exploits at the 2010 Clambake. But, invite the trade press next year, particularly if you plan on serving clam pie.

KING OF THE MOUNTAIN: We present example No. 6,432 as to why the effort to portray print as a dying communication is fruitless—the power of the billboard, and its ability to effectively distract you from driving long enough to pound out its message, but not long enough to wrap your Impala around a pine tree.

I recently perused a billboard touting the virtues of Big Mountain Imaging, which produces (among other things) billboards, wall graphics, vehicle wraps, banners and backlit displays. The 70-year-old company, which has offices in Philadelphia and Las Vegas, joined the billboard game after years of its own frustrating experiences with third-party sources.

The billboard ad is certainly worth a few chuckles. It portrays a chicken (or is it a rooster?) standing next to an egg that is slightly bigger than the fowl itself. Just a gentle reminder that no idea is so big that it can't fit through a printing press.

You can find Big Mountain at PI

—Erik Cagle



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