Donnelley Installs Proprietary Inkjet Presses
CHICAGO—RR Donnelley announced the development and installation of its new proprietary ProteusJet Multiweb platform, which has been installed in two of the company's direct response production facilities. This next generation piezoelectric four-color inkjet technology enables direct marketers to use sophisticated 100 percent customized content and messaging to precisely target consumers for improved ROI.
"Our ProteusJet Multiweb four-color print technology is a game changer for marketers who seek to maximize readership, receptivity and results," said Thomas Quinlan, RR Donnelley's president and CEO. "Developing and deploying these exclusive high speed inkjet presses reflect our strategy of offering a compelling digital service to every segment that we serve. The RR Donnelley innovation pipeline continues to deliver winning technologies that expand the range of digitally driven solutions that we can provide."
The platform incorporates two- and three-web in-line assembly configurations to deliver high speed variable imaging quality in full color with crisp high resolution. The platform's image area allows designers to take advantage of the ability to personalize four-color content anywhere across the web and also extends the same four-color imaging to the in-line envelope. This platform also allows for a hybrid in-line print solution that enables offset to be integrated into the Multiweb imaging line.