Fast-Track Firms : Shrink-Free Print Growth
Directmail.com has added document read and print machines for its mail shop, along with three new inkjet printing devices.
Ripon Printers serves small- to mid-sized catalog marketers and publishers, manufacturing direct mail, catalogs and directories, along with manuals and soft-cover educational products.
The economic recovery has been a slow one for U.S. manufacturing in general and even more lethargic for the printing world, so one has to wonder whether the predictions of a “new normal” taking hold are true.
The industry continues to shrink, as evidenced by a brisk 2013 transaction season, capped by the jaw-dropping pickup of Consolidated Graphics by RR Donnelley. And while it was by far and away the biggest deal in ’13, a glimpse at the PI 400 can provide further evidence of a shrinking market.
Ah, but when one press shuts off, another starts humming. We have three shining examples of printing companies that have posted significant growth year-over-year, using M&A, as well as new equipment, added staff and ancillary offerings to shake free of the new normal and create their own business reality. One unifying element among the trio: they’re not afraid of making substantial changes, as long as there’s a viable path toward profitability.
Prince Frederick, MD
Most Recent Fiscal Year Sales: $34.20 million
Previous Fiscal Year Sales: $24.00 million
Change: 43 percent
It’s not often that you see a company led by second-generation partners who are not related, but Kurt Swain and partner Robert Salta aren’t operating your run-of-the-mill printing operation. The firm once was an agency and a list company…and two printing shops and a mail house. The 43-year-old firm may not be typical, but it has evolved and thrived, in part, due to a name change that proved its owners to be prescient marketers.
The company took on the name DM Group in the mid-1980s, providing customers with a single billing point for their printing, data processing, mailing, etc., needs. The firm realized resulting economies of scale, which helped it grow, according to Swain. In 1994, with the Internet still in its nascency stage, the company decided to acquire the URL directmail.com. Five years ago, DM Group became DirectMail.com.