HH Global Announces Sustainability Alliance with Canopy

LONDON - April 26, 2018 - HH Global, the world’s fastest-growing marketing execution partner, announced its global alliance with leading not-for-profit forest conservation organization, Canopy. This partnership follows the announcement of HH Global’s fiscal year 2019 Sustainability Targets and aligns with the cornerstone of “Innovation with Purpose” - a triad approach to the support of UN Global Goals for Sustainable Development, to develop innovative solutions, and a pledge to foster the involvement of employees, clients, and suppliers.

For nearly 20 years, Canopy has grown to be one of the most effective not-for-profit environmental organizations at securing partnerships to develop business solutions that protect the world’s endangered forests. Canopy has teamed with over 750 of the forest industry’s largest customers and like-minded businesses such as HH Global to serve as engaged champions for conservation and sustainable choices throughout the supply chain.

This alliance will support HH Global with implementing its recently released HH Global Sustainable Materials Policy - a commitment to promote sustainable materials usage through viable alternative choices that reduce impact on forests and ultimately ramifications to habitats and local communities. Canopy provides audit assistance to HH Global to ensure that it is not sourcing from ancient and endangered forest with a variety of tools and standards metrics that help identify the requirements of paper/packaging/fabric origin, content, certification, production, and usage. Through the mapping of their sourcing process, HH Global will assure compliance throughout the supply chain, which in turn will serve their clients worldwide.

Nicole Rycroft , Canopy Founder and Executive Director, is pleased to formalize the relationship with HH Global, a new key partner of the marketing print and print production sector. “We are excited to work with HH Global on this partnership. Not only do we have the potential to substantially reduce the environmental impact of some of the world’s largest brands, together we can help catalyze next-generation solutions such as packaging and papers made of straw. Canopy’s collaboration with HH Global will deliver sustainable sourcing solutions and advance conservation opportunities in some of the world’s most important landscapes.”

HH Global Chief Digital and Innovation officer, Kevin Dunckley is encouraged by the collaboration. “HH Global has pioneered eco-consciousness in global marketing execution. The trend of our initiatives is soaring as our clients have become aware of HH Global’s involvement as an environmental advocate for print. With the recent announcement of our Sustainability Targets , the edie Sustainability Leaders Award for our Quality Printer Program technology, and now our partnership with a leader such as Canopy, global brands will know that we are forthright in our commitment and have the momentum to continue these efforts.”

HH Global has the established credentials and expertise to collaborate with clients to meet and exceed their sustainability goals. Brands that are recognized for their commitment to operate in an environmentally sustainable way, including Google, HSBC, Lloyds Bank, and Unilever, have seen the results of HH Global initiatives including the introduction of conscious paper purchasing, supply chain audits, and product and delivery channel re-engineering which have resulted in reduced environmental impact. HH Global acts as a partner, promoting efforts throughout the sourcing supply chain so that clients achieve their goals and increase their authenticity as eco-friendly brand leaders.

Robert MacMillan, Global CEO, concurs with the strength of the offering to global brands. “Our partnership with Canopy will help us take our sustainability leadership to the next level and to contribute to global forest conservation legacies. Our authority in this arena is getting noticed. We have a team of ingenious thought leaders that are leveraging the depth of key relationships to extend our scope and pursue the most mindful options to mitigate the effect of print to the planet. I am looking forward to sharing what is next for HH Global as the sustainability leader.”

HH Global and Canopy will be announcing co-aligned events including a “Transforming Tomorrow” Innovation Exchange this fall and participation in the Canopy Planet rainforest tour for an intensive educational experience for clients.

Source: Canopy

The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of Printing Impressions.