Heidelberg USA Widens Scope of Demo Center
KENNESAW, GA—March 12, 2010—Heidelberg USA has announced the launch of its North American Print and Packaging Technology Center (Technology Center). The new name describes the state-of-the-art multi-use facility and is intended to reflect Heidelberg’s response to a shift in customer preference to an unhurried, in-depth learning experience.
The 40,000-sq.-ft. facility houses a wide range of Heidelberg equipment and represents the breadth and depth of Heidelberg’s vast portfolio, which includes a full array of prepress, press, postpress and packaging equipment, Prinect workflow, and Saphira consumable products.
“Since its inauguration in 2005, our demonstration facility has served as a comprehensive resource for our customers and for the industry,” said Jim Dunn, president, Heidelberg USA. “Whether it is used to demonstrate our equipment or Saphira consumables, test a substrate, or to host an industry event or meeting, the Technology Center can help printers become more capable, profitable and competitive.”
To support customer demand for product demonstrations, the Technology Center currently offers 36 pieces of prepress, press and postpress equipment plus workflow solutions designed to help printers run more efficient and profitable businesses. Soon to be installed is the game-changing Speedmaster SM 52 with Anicolor technology, Heidelberg’s compelling answer to short-run, nonvariable digital printing. Thus equipped, the Technology Center continues to offer the largest array of prepress, press, postpress, workflow, consumable and service solutions on display anywhere in the world outside of Germany. The Technology Center also offers both live remote and videotaped demonstrations of selected product solutions. All demos are offered in Spanish, French, German and English.
“Since we expanded the Technology Center to include equipment from our packaging portfolio, there has been a surge in interest, specifically in die cutters and folder-gluers—even during this economy,” said Russ Barton, director of demo operations, Heidelberg USA. “Now, by expanding our video demo capability, customers not only can attend demos in person, but can include other key decision makers to ‘virtually’ attend demos without leaving their shops.”