Heidelberg USA and Unisource Program Heads West

KENNESAW, GA—Feb. 17, 2011—Heidelberg USA and Unisource Worldwide recently completed the rollout of the new Printers Advantage Program throughout the Southeast, Mid-Atlantic, Northeast and Midwest regions. The program combines Heidelberg’s print media products, service and expertise with the paper and logistics knowledge of the Unisource organization for the benefit of printers in the United States. Nationwide coverage will be available following the completion of subsequent rollouts on the West Coast and in the Southwest by the end of the current quarter (March 31).

As the program expands across the United States, printers are discovering its key benefit: One Team. One team for consumables and paper, all of which have been tested and proven to perform together on Heidelberg equipment, and all backed by a team of experts with the technical knowledge to fix any problem that may arise.

“Having a single source for paper and consumables has its advantages,” said Jay Byars, president and founder of Brandon’s Printing, a 25-year-old commercial shop in metropolitan Atlanta. “Heidelberg and Unisource are recognized leaders in their industries and my employees know that you are buying from the best. This gives them the confidence to produce the high-quality products that our customers demand. We can all sleep well at night, because we’re confident that all the supplies we need will arrive the next day, on the same truck.”

“The relationship between equipment, consumables and paper has a direct impact on all aspects of quality, performance, reliability and consistency, not to mention the economics of the printing process and the final printed product,” said J.F. Colpron, vice president, Heidelberg Prinect and Consumables Product Management. “Heidelberg’s Printers Advantage Program does just what the name says: provides printers with the resources they need to run their businesses more efficiently and profitably.”

Printers Advantage offers a team approach that no other supplier or alliance of suppliers can offer. Among its benefits are:

• One team of suppliers for enhanced problem-solving and simpler invoicing, which reduce costs and achieve economies of scale by managing all equipment, consumables and paper purchases.

• Access to the Unisource nationwide distribution network and Heidelberg’s full product and consumable offerings, translating to greater efficiency and productivity.

• Access to proven, top-quality products in the form of competitively priced, custom bundled offers individually developed for each customer.

• Delivery of all Heidelberg Saphira consumables and Unisource brand products across the U.S., many with next day service.

Please visit the new Printers Advantage Website, www.printersadvantage.com, for more information. To order Saphira consumables, call (888) 472-9655, prompt 3. To order paper from Unisource, call (800) 864-7687.

Source: Company press release.

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