Heidelberg Says Results in Line with Expectations in Difficult Economic EnvironmentFebruary 8, 2012
As of Dec. 31, 2011, Heidelberg had a workforce of 15,666 worldwide (previous year: 15,828).
Business results in the divisions and regions
The incoming orders of the Heidelberg Services division improved in the third quarter to €277 million, up on the previous quarters. Compared with the equivalent nine months of the previous year, incoming orders were 5 percent below the previous year’s good figure at €792 million. In the same period, the division’s sales dropped by 5 percent to €769 million. The main reason for this development was the drop in sales in the remarketed equipment business.
In the Heidelberg Equipment division, incoming orders for the first three quarters totaled €1.172 billion. This was 8 percent down on the previous year, which was boosted by the IPEX and ExpoPrint trade shows. Nine-month sales of €1.031 billion were equivalent to the same period the previous year after adjusting for exchange rate effects.
The order situation at Heidelberg continues to vary from region to region. While incoming orders in the Europe, Middle East and Africa (EMEA), South America, and Asia/Pacific regions lay below last year’s high level after three quarters resulting from trade shows, the Eastern Europe and North America regions improved on the previous year’s levels.
Sales in the North America region were up significantly on the previous year’s weak figure. Sales in the Asia/Pacific and South America regions in the period under review were on a par with the high level of the previous year after adjustment for exchange rate effects, while the Europe, Middle East and Africa and Eastern Europe regions were down on the previous year.
Outlook for financial year 2011/2012
In an endeavor to increase operating profitability in the current financial year, measures relating to material costs and staffing that can be implemented quickly were already introduced in the first six months of the year. The company expects that the operating result excluding special items for financial year 2011/2012 as a whole will be noticeably better than that of the previous year. Although weak demand means it will take longer than originally planned to increase sales to more than €3 billion, Heidelberg is sticking to its medium-term profitability targets.
Back to sustainable profitability with “FOCUS 2012”
To achieve the profitability targets, “FOCUS 2012” is designed to help realize total sustainable savings of around €180 million in financial year 2013/2014. Many of the measures will be initiated and implemented quickly, before the end of calendar year 2012. In addition, the program includes a number of medium- to long-term measures aimed at adapting the organization to the changed structures.
Negotiations between the Management Board and employee representatives on the implementation of “FOCUS 2012” began in January 2012. The company is focusing first and foremost on the rapid agreement and implementation of the program in the interests of everyone involved.
“FOCUS 2012” is our answer to the changes in our industry and will put in place the foundation and efficient structures needed for profitable business development in the long term,“ said Schreier. ”Our aim is to ensure that the target operating result of around €150 million is achieved in financial year 2013/2014 as planned and that Heidelberg can independently continue to build on its leading position in the future.“
Growth opportunities from drupa 2012
The structural changes taking place in the media and communications markets are presenting new challenges for the entire print industry. Heidelberg has therefore geared its portfolio to the changing customer requirements and most important market trends in the print industry. The aim is to further expand the company’s range of high-quality and environmentally friendly consumables to enable further growth in this market segment in the future.
The new Speedmaster CX 102 is another example of this consistent focus on growth areas in the print media industry. Customers in the industrial advertising and packaging printing sectors warmly welcome this press in order to meet the market trends for maximum productivity, economic success, and optimum energy efficiency. The popularity of this press is reflected in the sales figures. The 1,000th printing unit for the Speedmaster CX 102 was sold within just one year of it being launched at the IPEX trade show in 2010.
“The success of the Speedmaster CX 102 demonstrates our ability, as the global technological and market leader, to offer our customers processes that have been optimized from a business management perspective and solutions for innovative business models,” explained Schreier. “At drupa 2012, our latest products will be geared towards the growth areas in the print media industry. As the biggest exhibitor at the trade show, we also see drupa as an opportunity to boost confidence in our industry once more.”