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Heidelberg Print Media Academy Publishes Two New Brochures

April 2007
HEIDELBERG, GERMANY—04/23/2007—The Print Media Academy (PMA) of Heidelberger Druckmaschinen AG (Heidelberg) offers tips from professionals for professionals, providing all print shop staff with fast, straightforward support in overcoming problems when printing. The tips, in the form of a booklet, also help prevent potential printing problems before they occur.

The latest issue, “Rollers in Inking and Dampening Systems” includes features on adjusting inking and dampening units, shore hardness, roller maintenance, and adjusting the ink sweep of the rollers. All technical terms are explained clearly so that even printers with limited experience can easily understand them.

“Profi Tip” is a free guide by the Print Media Academy. Issues entitled “Dampening Solutions in Offset Printing” and “Tips for Problem Cases in the Pressroom” have already been published in this series.

Behind the Scenes of a Successful Print Shop

“Behind the Scenes of a Successful Print Shop” is the latest title in the brochure series “Concepts & Solutions” from the Print Media Academy. In this publication, business consultant and author Erhard Ziesecke shows, by means of an ideal sample print shop, how strategic goals can consistently be implemented in business operations.

The brochure has been structured in the form of a dialog with questions and answers. It addresses the business principles and vision of the company, the resulting strategies and goals as well as their implementation, and even deals with personnel management. Another focus is the successful control and optimization of sales.

The series “Concepts & Solutions” is aimed at executives in the print media industry and print production managers from industry, commerce and the service sector.

Both publications are available free of charge from the relevant PMA contacts in the Heidelberg sales organizations.
 

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Whether it is a hard cover novel, a flyer in a retail store or your Sunday newspaper, behind every printed piece there are dozens of important decisions required to make sure it delivers the intended message. <i>Basics of Print Production</i> provides an overview of the steps required to make a creative concept into a printed piece, including: • Developing preliminary and final specifications for a print project • Determining the size and format for a printed piece • Acquiring, scanning, and proofing images • Building the print-ready digital mechanicals • Printing, binding, and finishing the piece • Packing and shipping the piece to its destination Being aware of the basics of a process helps everyone who is involved recognize the time and cost factors as well as the influence of each decision or step on the overall process. This book provides the reader with practical tips and guidelines on each step in the production process. Best Practices for Print Automation

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