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Heidelberg Print Media Academy to Focus on Customized Training

May 25, 2010
KENNESAW, GA—May 25, 2010—In response to an escalating demand for training classes tailored to the individual needs of its customers and their equipment, Heidelberg’s Print Media Academy (PMA), in conjunction with Heidelberg USA’s North American Print and Packaging Technology Center (Technology Center), has increased its offering of need-specific tools, techniques and training to make employees more efficient and the companies they work for more profitable. Training is provided at Heidelberg USA’s Technology Center.
“Printing companies stand to benefit greatly from optimizing their existing Heidelberg equipment and software,” said Russ Barton, Director of Demo Operations for Heidelberg USA. “Everyone needs to be more efficient, and that means being able to profit quickly and extensively from their investment in Heidelberg technology and solutions. That’s why our trainers use Saphira consumables exclusively to maximize quality and guarantee consistent peak performance.”
Custom training can run the gamut from promoting a higher level of self-help maintenance, to color management, to bringing operators or press crews up to speed on new or existing equipment. It’s often necessary, Barton adds, to help even experienced operators make the transition to a new, high-performance equipment platform.
“We Expect a Good Return on Our Investment”
Tom Loudon is Vice President, Print Production for EU Services in Rockville, MD, a commercial sheetfed and web printer specializing in direct mail communications. A Heidelberg customer for 20+ years, the company regularly sends its press operators to Heidelberg’s Technology Center for training ranging from orientation of new operators to refresher courses for experienced personnel.
“We use Heidelberg USA’s PMA mainly to train our operators in good, basic pressmanship, which we believe includes both gaining knowledge about the equipment as well as learning how to be more productive and efficient,” Loudon said. “In addition to improving their job performance, we’ve also found this helps employees appreciate how their individual performance contributes to the success of the company. It also shows them that we’re willing to invest in them, and that we expect a good return on our investment.”
Make no mistake, Loudon added, the investment in time and money is substantial, “but the results have convinced us that it’s an investment well worth making, and offers a better value than ad hoc, on-site troubleshooting.”

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