Heidelberg Kicks Off Digital Roadshow in CA

SACRAMENTO, CA—Nearly 150 area printers, graphic artists and print buyers attended Heidelberg's first 2003 Digital Roadshow here recently to learn about variable data applications and on-demand printing.

"The success of our road shows, this year and last, demonstrate the increasing demand for variable data printing and the growing importance of the digital printing community," explains Vahaaj Khan, director of digital product management.