Heidelberg Hosts Environmental Dialog, International Award Winners

Participants at the second international Environmental Dialog met at the Print Media Academy to discuss the latest trends in ecological printing. Heidelberger Druckmaschinen AG was the host.

HEIDELBERG, GERMANY—August 15, 2011—Environmental protection, like sustainability, is a global issue of ever increasing importance that also affects the print media industry. Heidelberger Druckmaschinen AG (Heidelberg), therefore, played host once again to the international “Environmental Dialog” at the Print Media Academy on the occasion of the presentation of the second Heidelberg ECO Printing Award.

Guests included the award winners and the print shops nominated for the award—in other words, companies that have long been committed to environmental protection. The participants discussed current and future environmental trends with Stephan Plenz, Member of the Management Board responsible for Heidelberg Equipment, and the members of the independent panel of judges.

The entries submitted for the environmental award show a clear move toward fully integrated sustainability management. As well as print shops’ environmental commitment, the importance attached to social factors is increasing all the time.

According to the participants, the next step involves saving increasingly scarce resources such as water, utilizing intelligent heat recovery systems in the pressroom, and above all allowing employees and end customers to play a part in the sustainability process.

“The idea behind the award and the Environmental Dialog is to motivate print shops throughout the world to strengthen their commitment to environmental protection even further and to offer an international platform for sharing ideas and learning from each other,” explained Plenz, who presided over the Environmental Dialog.

According to one participant, New Zealand, for example, is only at the start of the CO2 debate compared to Europe. And yet an increasing number of print shops there are applying for certification, while the demand from customers for climate-neutral print products—first and foremost from large B-2-C companies—is continuing to grow.

“We’re proud of using climate-neutral printing and being one of New Zealand’s most sustainable companies in the printing sector,” said Jenny Carter, Financial Director and Environmental Officer at Soar Printing Co. Ltd. in Auckland.

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