Heidelberg Expands Its Plant in China
HEIDELBERG, GERMANY—Oct. 5, 2011—Heidelberger Druckmaschinen AG (Heidelberg) recently celebrated the official opening of the third construction phase at its Qingpu site near Shanghai in China. The completion of this phase extends the plant’s production area to some 45,000 square meters—a threefold increase in the space of just four years. This expansion enables Heidelberg to serve the growing demand from Chinese print shops.
The company has been manufacturing small- and medium-format presses and folding machines in Qingpu since 2005. For the past year, Heidelberg has also been producing presses in the 70 x 100 cm (27.56 x 39.37 in) format class at this site, so it now covers all standard machines required by the Chinese market. Around 400 staff work at the site. The machines made there, primarily for the local market, comply with globally standardized Heidelberg quality criteria. In the future, Heidelberg is planning to gradually increase the proportion of such standard machines that are exported to neighboring countries.
“China is now our number one individual sales market and plays an important role in our business development. The demand for print products is growing all the time in China and has more than tripled over the past ten years. Every third machine sold by Heidelberg in China now comes from Qingpu. Offering locally produced machines has enabled us to tap into additional customer segments in our industry’s most important future market. Our strategy of taking full advantage of the potential in emerging markets is thus paying off,” said Heidelberg CEO Bernhard Schreier at the opening ceremony.
Qingpu integrated in network of Heidelberg sites
The Qingpu site is an integral part of the Heidelberg network comprising the Wiesloch-Walldorf, Amstetten, Brandenburg, Leipzig, and Ludwigsburg sites in Germany and Nové Mesto in Slovakia. This ensures that, even with a growing proportion of local suppliers, all processes and quality standards satisfy the globally standardized requirements at Heidelberg.