Heidelberg Deems Launch of Speedmaster SX a Success as 1,000+ Printing Units Already Sold
HEIDELBERG, GERMANY—Nov. 20, 2012—Heidelberger Druckmaschinen AG (Heidelberg) has now sold more than 1,000 printing units of its new Speedmaster SX series worldwide. The company unveiled the Speedmaster SX 52/SX 52 Anicolor, SX 74, and SX 102 series at the drupa 2012 trade show in Dusseldorf.
The design concept already employed in the Speedmaster CX 102 of bringing the high-end technologies of the Speedmaster XL class to the proven machine platform of the Speedmaster SM has been a hit with customers. This makes these technologies available to a broad base of users and delivers a perfect response to the trend towards shorter print runs, increasing numbers of print jobs, elaborate surface finishes, and environmentally-friendly production.
Heidelberg highlighted these trends at drupa under the mottos HEI Productivity, HEI Flexibility, HEI Emotions, and HEI Eco.
The SX platform is targeted primarily at print shops in the commercial printing sector. This approach applies to industrialized countries where the intense competition is resulting in consolidation and investments in machines capable of delivering high productivity, exceptional flexibility or high-end surface finishing. But it also applies to emerging markets where customers find themselves on a growth path towards greater quality and volume or where new print shops are springing up.
More than 60 percent of the SX models are installed in Europe, a quarter in the Asia-Pacific region and over ten percent in South America. The rest are located in North America, the Middle East, and Africa.
Environmental protection is assuming an increasingly important role in many markets. “Our goal of providing customers with a press that is perfectly tailored to their needs has been met in every respect,” states Felix Müller, head of product management 70 x 100 at Heidelberg. “All three series are very successful—over half of the SX printing units are for Speedmaster SX 52 and SX 52 Anicolor presses, which proves the A3 market is still very popular.