Heidelberg Asks Internet Community to Choose Three Best “Be Unbeatable. Be a Speedmaster.” Videos
HEIDELBERG, GERMANY—June 2, 2014—The top 10 entries in the “Be unbeatable. Be a Speedmaster.” video competition have been chosen. From a wealth of outstandingly creative videos submitted from across the globe, a panel of judges representing Heidelberger Druckmaschinen AG (Heidelberg) selected 10 of the best. The entries that made it into the final cut included videos from Germany, Spain, Brazil, Indonesia, the Philippines, and New Zealand. From June 1, 2014, the 10 videos will have their own playlist on the Heidelberg YouTube channel where viewers can vote for them: www.youtube.com/heidelbergerdruck. The number of “likes” will determine the final three winners.
The winners will be announced on July 2, 2014. First prize is a printing unit guard in an exclusive design. The overall winner will also be featured in the next possible issue of the “Heidelberg News” customer magazine. Second prize is a unique picture that, like the printing unit guard, is based on the design elements of the “Speedmaster. Unbeatable.” campaign. Third prize is a valuable Montblanc pen.
The “Be unbeatable. Be a Speedmaster.” video competition took place between February 3 and April 13, 2014. Customers were invited to submit video clips showing them and their Speedmaster presses in action. In video clips lasting around three minutes, customers were asked to explain what makes their Speedmaster unbeatable.
The video competition is integrated in the “Speedmaster. Unbeatable.” advertising campaign that was launched in summer 2013. The site www.speedmasterUnbeatable.com offers numerous examples of customers recounting successes they have enjoyed with their Speedmaster presses. The website is constantly updated with new features. In addition to the success stories, the “In demand” category contains customer statements in the form of short video clips.