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Heidelberg Booth Will Center on Workflow

July 2009
KENNESAW, GA—July 13, 2009—Heidelberg, the world’s largest supplier of print media solutions to the graphic communications industry, invites Print 09 attendees to view its latest equipment, technologies and workflow solutions in a fully integrated print shop environment. Booth 1200, located at the head of the main aisle in the South Hall of McCormick Place, has been redesigned not only to showcase the technologies that are driving the transformation of the printing industry, but also to highlight the pivotal role Heidelberg’s Prinect family of workflow products plays in automating and managing the entire print production process.
 
“Integrated workflow may well be the most important technological development our industry has seen in the last 10 years. However, it can be a tough concept to grasp, since you can’t run sheets through it to show how beautifully it performs,” said James Dunn, president of Heidelberg USA. "In coming up with our plan for this year's booth, we focused on highlighting the benefits of an integrated workflow in a powerful and visual way that would speak directly to our customers' need to leverage the efficiency of their production process. We strongly believe that our visitors will find our coordinated display of equipment, workflow and supporting services of tremendous value in optimizing and plotting the strategic course of their businesses."
 
Fully Integrated Print Shop
To underscore that point, Heidelberg will locate a server and eight Prinect workstations at the center of its 30,000-square-foot space – the largest of any exhibit on the show floor. At the workstations, continuous demonstrations of solutions for production control, process management and color quality will emphasize that all processes in the booth are networked and centrally directed - just as they can be in any plant that embraces computer integrated print manufacturing with the help of Prinect from Heidelberg. From the workstation hub, paths will lead to four quadrants set up both as equipment areas and as theaters for the various production processes on display.
 
Various structural elements of the booth also have been repositioned from previous shows to be more consistent with the new layout. As they tour the booth in logical sequence, visitors will understand how workflow connectivity can turn any print shop into a fully integrated production environment. Indeed, that message will be hard to miss: It will be happening before their eyes both on the screens at the central hub and in the live demonstrations in each of the quadrants.
 

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