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Heeter Direct Expanding Its Business with HP Indigo Presses

August 9, 2012
PALO ALTO, CA—August 9, 2012—Having already installed HP Indigo 7500 and 5500 digital presses, Heeter Direct has now ordered an HP Indigo 10000 digital press to be installed in 2013. The Canonsburg, PA-based company is adding digital technology to offer new solutions to its customers, improve turnaround times and increase efficiencies.
With a more than 60-year-old tradition thriving on general cut-sheet offset jobs, Heeter Direct’s future growth depends on its ability to deliver the highest quality in both traditional and digital print capabilities. The HP Indigo 10000 will further expand its range of applications and take advantage of new business opportunities.
“HP is investing in the future of print and has dedicated resources to develop digital platforms like the Indigo 10000 and the high-speed inkjet technology. We want to be a part of that,” said Scott Heeter, president, Heeter Direct. “In today’s challenging market, it’s important to partner with an organization genuinely concerned about the success of its customers, which has been our experience with HP.”
Entering new markets with expanding capabilities
About 10 years ago, Heeter Direct started repositioning its business to develop expertise in monochrome variable-data printing (VDP), as well as direct mail and fulfillment across demanding vertical markets such as pharmaceuticals and healthcare; casinos and gaming; higher education and public utilities. This shift helped the company rebound from the recession and post double-digit sales growth the past three years.
“We realized very early that the value in digital print for our customers was not in short run static work but in medium and long run variable data work,” says Heeter. “It’s been a consistent and constant migration ever since, with our sales growth driven by digital print and fulfillment mail.”  
Accelerating growth with digital print
Recognizing the opportunity to meet evolving customer needs and pursue new markets, Heeter charted a growth strategy driven by expanding digital print capabilities, including full-color VDP.
Heeter Direct’s installation significantly increases its full-color digital printing capacity. The new presses, which were upgraded with HP Indigo 7600 and 5600 digital press capabilities, combine to deliver 188 four-color pages per minute (ppm), with an additional 33 percent throughput boost available in Enhanced Productivity Mode (EPM) to 250 ppm. Together, the presses are capable of producing more than six million pages each month.
“We specialize in managing mission critical projects with complex data and extremely tight deadlines,” said Heeter. “Our new HP Indigo presses give us capacity to meet our customers’ demanding turnaround times with offset quality.”

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