Hearst Surpasses 300,000 Paying Readers on Tablets and eReaders
NEW YORK—Sept. 27, 2011—Hearst Magazines has exceeded 300,000 paid distribution for its digital editions, it was announced by David Carey, president. Across multiple platforms, including iTunes, B&N Nook Color and the Zinio Newsstand, Hearst brands have captured more than 300,000 combined monthly digital edition subscriptions and single-copy sales, a 10-times increase vs. September of last year. As the tablet and eReader space expands, Hearst expects its digital subscription business to continue to steadily increase.
“We’re very bullish on our digital subscription business and the potential for it to grow as new devices and platforms enter the market,” Carey said. “As consumers increasingly have more options for accessing magazine content, our strategy is to be everywhere, both to satisfy reader demand and capture additive audiences for our brands.”
Hearst is the only major magazine publisher to have its magazines for sale on every device currently in the market, through a combination of digital replicas and enhanced editions. The company was an early proponent of digital editions of its magazines, selling initially on the Zinio platform as early as 2005.
“We have long been firm believers in the bright future of digital magazines and now we have the sales and momentum to back it up,” said Chris Wilkes, VP, Hearst App Lab. “The fact that we have reached this 300,000 paid distribution milestone shows that, in addition to our print sales, digital channels can truly build a viable paid to consumer business with a tremendous amount of potential as other platforms emerge.”
About Hearst Magazines
Hearst Magazines is a unit of Hearst Corp. one of the nation’s largest diversified communications companies. With its acquisition of Lagardère SCA’s 100 titles in 14 countries outside of France, Hearst Magazines will publish more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation and reaches 88 million adults.