HBP Inc. — Bundling Communications Solutions
“SELLING STRICTLY commercial printing has become a commodity sale,” acknowledges John Snyder, president of HBP Inc. Looking over the low rolling hills of Hagerstown, MD, Snyder leans back in the chair and adds, “Value-added services need to be offered so our salespeople can provide more solutions for solving our customers’ marketing problems.” From the look in his eyes, it is apparent that this man means business, and his business is thriving.
A positive customer relationship is critical for survival in today’s economy. Rising costs, technological advances and cost-conscious customers have made it necessary for many printing operations to diversify into non-traditional revenue arenas to satisfy the ever-evolving communication needs of clients, while remaining profitable. Opportunities for expansion exist as long as today’s printer can think strategically and embrace new ideas and technology.
HBP’s emphasis is on providing additional value-added services—such as digital printing, graphic and Web design, advertising specialties, software development, and mailing and fulfillment—are all opportunities that meet client demand and cultivate long-term relationships.
Hagerstown Bookbinding and Printing was founded in 1903. Snyder’s father, originally the owner of a newspaper printing company in West Virginia, purchased HBP in the early 1960s and merged both operations into the Hagerstown facility. Today, HBP is a full- service communications company with more than 70 percent of its operations devoted to offset and digital printing.
The prepress department includes scanning, digital proofing and computer-to-plate technology with a Kodak PDF-based Prinergy workflow system. Armed with an array of sheetfed presses, the pressroom is comprised of 40˝ Heidelberg Speedmaster perfectors, two four-colors and one six-color. A six-color, 28˝ Komori completes the company’s pressroom iron.
In the bindery, there are two saddlestitchers, with up to six-pocket feeding capability, and an 18-pocket perfect binder. Snyder plans to install a fully automated, JDF-compatible Heidelberg ST450 stitcher with eight pockets plus cover feeder this December.