Harte-Hanks Introduces Multichannel Marketing Assessment ServiceOctober 7, 2010
• Design and implementation of a unified marketing plan for all channels of operation, and
• Development of processes to track and report on multichannel customer relationships.
In Spring 2010, Aberdeen Group, a provider of business-related, fact-based research services, conducted an extensive Multichannel Marketing survey of 150+ companies, interviewing across a broad range of functional roles and responsibilities, and have made that information available as part of its multichannel marketing series.
For more information about Momentium: Multichannel Insight, multichannel marketers may contact: 800.470.3623 or firstname.lastname@example.org. Attendees at the Direct Marketing Association 2010 conference may visit booth 1210 or register online at https://www.harte-hanks.com/Registration/DMA2010 for a free on-site Momentium: Mulitichannel Insight assessment.
Harte-Hanks, Inc. is a global insight-driven, multichannel direct and digital marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at www.harte-hanks.com or call (800) 456-9748.
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Source: Company press release.