Harte-Hanks Enhances Digital Arsenal
May 2006
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SAN ANTONIO, TX--Direct and targeted marketing solutions provider Harte-Hanks is bolstering its digital printing capabilities by acquiring certain assets of PrintSmart, a print-on-demand specialist based in East Bridgewater, MA.
As a vendor for the past five years, PrintSmart has provided Harte-Hanks certain print-on-demand services to the East Bridgewater, MA, digital print and fulfillment facility of Harte-Hanks.
“This investment reflects our company’s data-driven digital strategy--in database, in analytics, in strategy, in interaction--in support of optimizing customer relationships for our clients,” noted Jim Davis, senior vice president for direct marketing at Harte-Hanks.
As a vendor for the past five years, PrintSmart has provided Harte-Hanks certain print-on-demand services to the East Bridgewater, MA, digital print and fulfillment facility of Harte-Hanks.
“This investment reflects our company’s data-driven digital strategy--in database, in analytics, in strategy, in interaction--in support of optimizing customer relationships for our clients,” noted Jim Davis, senior vice president for direct marketing at Harte-Hanks.
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