Harte-Hanks Adds Second HP Indigo to Expand Its Digital Capacity, Capabilities
PALO ALTO, CA—Jan. 17, 2013—HP announced that Harte-Hanks has installed an HP Indigo 7600 digital press at its print facility in East Bridgewater, MA, to expand its color digital print capacity and add new capabilities for customers.
“Reaching the right consumer, with the right message, using the right channel, at the right time is critical to today’s marketing success,” said Tony Paul, executive vice president, customer delivery, Harte-Hanks Direct Marketing. “Today’s digital print quality and features make direct mail more effective in a multichannel strategy by satisfying consumers’ expectations for personalized, relevant information while enabling our customers—including national retailers—to achieve quicker speed to market. The HP Indigo 7600 print production capabilities mean that data-driven, one-to-one messaging at virtually unlimited scale is now possible.”
The HP Indigo 7600 Digital Press is the fastest 13×19˝ format digital sheetfed press on the market. Printing up to 160 color pages per minute in Enhanced Productivity Mode (EPM), the press expands HP Indigo capacity at the Harte Hanks plant by up to four million color pages per month.
Special effects and inks available for the HP Indigo 7600 provide new opportunities for Harte-Hanks to offer its customers high-value applications. For example, textured effects, raised print and digital watermarks are created directly on press.
This is Harte-Hanks’ second HP Indigo digital press. While increasing customer demand for high-quality digital color drove the need for an additional HP Indigo press, the new capabilities, as well as the additional capacity and redundancy achieved with the HP Indigo 7600, contributed to the decision.
Media diversity and print speed deliver for customer
After installing the HP Indigo 7600, the company put it to test for a large consumer electronics client’s point-of-purchase (POP) display material. The nature of the project demanded heavy coverage across unique substrates, including vinyl and cling pieces. On-press color mixing and spot colors helped Harte-Hanks match the campaign’s creative design exactly.
“The job consisted of short runs of POP materials distributed to hundreds of stores around the country, with tens of thousands of total pieces, all within a very quick turn time,” said Phil Delaney, director of print services, Harte-Hanks Direct Marketing. “The new equipment allowed us to manage this job, exceeding our client’s needs for variable printing to the highest quality and print standards on different materials.”
Harte-Hanks is a worldwide direct and targeted marketing company that provides multichannel direct and digital marketing services and shopper advertising opportunities to a wide range oflocal, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing helps its clients obtain insight about their customers through database and marketing analytics. Based on that insight Harte-Hanks Direct Marketing designs, implements and executes multichannel marketing programs on behalf of its clients using direct and digital communications.
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