Harland Clarke Expands Offering to Include Transpromo Capabilities
SAN ANTONIO—Feb. 16, 2012—Harland Clarke is expanding its Statement Solutions offerings with new transpromotional marketing and operational capabilities. These enhancements, combined with the company’s proprietary analytics, will help Harland Clarke’s bank and credit union clients turn “ordinary” account statements into targeted marketing communications with effective one-to-one messaging.
Harland Clarke’s Statement Solutions provide a key touchpoint with account holders, enabling financial institutions to include customized messaging that is relevant and meaningful to each account holder. Through such in-statement communications, banks and credit unions can achieve a higher marketing return on investment when compared with other marketing channels, extend customer relationship management strategies, and increase product and service cross-sell opportunities.
“Our financial institution clients are looking for ways to maximize value across their businesses, and one way to do that is through secure transactional account statements,” said Harland Clarke President and COO Dan Singleton. “We have made significant investments in transactional print processes and state-of-the-art equipment to increase production capacity, enhance operational efficiencies, and support advances in messaging and mail management.”
Harland Clarke has been providing statement printing and presentment services to financial institutions for the past decade, fulfilling millions of statements annually. With the increase in production capacity and new capabilities, the company is expanding on its commitment to deliver high-quality, timely transactional statements and will now be offering transpromotional marketing for both print and electronic statements.
Harland Clarke’s Statement Solutions processes run within the same secure data and physical environment as the other negotiable documents it produces. Harland Clarke is compliant with Gramm-Leach-Bliley and Sarbanes-Oxley privacy regulations, and the company’s Marketing Services functions at its Baltimore production facility have received Payment Card Industry Data Security Standard certification.
“Harland Clarke’s Statement Solutions offerings reflect our unparalleled commitment to security, quality, and client success,” said Singleton. “We look forward to helping our bank and credit union clients utilize these solutions to increase income, reduce operational costs, and enhance account holder satisfaction.”
About Harland Clarke
Harland Clarke is a leading provider of best-in-class integrated payment solutions, marketing services and security solutions. It serves clients in multiple industries, including financial services, retail, healthcare, insurance, and telecommunications, and ranging in size from major corporate brands and trade groups to micro-businesses and individual consumers. Harland Clarke’s comprehensive suite of integrated marketing solutions is based on customer lifecycle marketing and includes database marketing, email marketing, advanced analytics, campaign management, strategic services, and creative development. Harland Clarke delivers integrated marketing campaigns focused on acquisition, onboarding, engagement, retention, and cross-selling, utilizing extensive print, phone and email channels for campaign execution. Harland Clarke employs more than 4,500 people nationwide and operates manufacturing and contact center facilities in multiple states and communities.
Source: Harland Clarke.