Harland Clarke Expands Direct and Digital Marketing Offerings
SAN ANTONIO—January 08, 2010—Harland Clarke Corp. has announced two recent acquisitions that will immediately broaden its portfolio of direct and digital marketing services. In December, Harland Clarke acquired Protocol Integrated Marketing Services (IMS), the full-service direct marketing division of Protocol Global Solutions, as well as SubscriberMail, the award-winning Email Service Provider (ESP) and technology firm.
Protocol IMS adds enhanced database marketing, inbound and outbound B2B telemarketing services with B2C capabilities, and a successful track record in multiple industries to Harland Clarke’s strong analytics, creative and production capabilities. SubscriberMail brings proven on-demand email marketing solutions, in addition to a patented technology platform recognized and used by leading organizations across multiple industries.
“When combined with Harland Clarke’s current capabilities, these additional solutions will allow us to provide end-to-end direct and digital marketing support to help our clients meet their growth objectives,” said Harland Clarke Holdings Corp. President and Chief Executive Officer Chuck Dawson. “We know these same solutions can be effective for other organizations in the broader marketplace, as well.”
The direct and digital marketing portfolio offered by Harland Clarke now includes client-centric strategic services; consumer and business analytic strategy and marketing automation; segmentation, response modeling and measurement; direct mail production, printing and fulfillment; inbound and outbound demand-generation teleservices; award-winning creative services; and on-demand email marketing services and consulting that deliver high success rates by creating HTML email messages and RSS feeds.
With the acquisitions of Protocol IMS and SubscriberMail, Harland Clarke―long recognized for its expertise in the financial services industry―expands its experience base into multiple industries. These include the healthcare, insurance, retail, pharmaceutical, technology, software, telecommunications, and manufacturing industries. The company has also proven itself adept in serving not only Fortune 500 corporations, but organizations of all sizes. Its two recent acquisitions will enhance this expertise.
“For the past four decades, Harland Clarke has focused on meeting the direct and email marketing needs of our clients,” said Harland Clarke President and Chief Operating Officer Dan Singleton. “Our purpose has always been to help our clients acquire, onboard, grow, and retain valuable customer relationships for the long-term. This same level of commitment was demonstrated by Protocol IMS and SubscriberMail; it was a factor in our decisions to acquire both companies.”