Hard Rock Makes it Personal

This Gold Ink entry titled "Hard Rock Rewards Kit" entered into the Digital Printing, Variable Data & Personalization category, really shows off the power of personalization and how effective it can be when applied to all of the components of a direct mail piece.

Designed and produced by Specialty Print Communications in Niles, IL, the kit features a black padded envelope, a brochure that when opened reveals a "Welcome" announcement for new members, along with a Hard Rock Rewards Card, and a special offer for members to the right (that can be removed). On the back of the brochure, members will find a Hard Rock 2012 VIP Rewards pin, which was sealed in bubble wrap. The kit was produced using a Kodak NexPress 2500 digital press. The paper used was 9-pt. NewPage Sterling Digital Gloss Cover.