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Hammer Packaging to Install First Speedmaster CX 102 in North America

December 16, 2010
KENNESAW, GA—Dec. 16, 2010—Hammer Packaging has become the first North American customer to purchase Heidelberg’s new Speedmaster CX 102 press. The Rochester, NY-based company, among the largest producers of high-end package decorating in North America, chose a UV-capable Speedmaster CX 102-8+L with CutStar roll sheeter, Prinect Press Center with Intellistart operator guidance system, integrated Wallscreen, and Axis Control color measurement and control system. An integrated IST UV system utilizes the new Electronic Lamp Control (ELC) that will enable the system to operate at very low energy consumption and take up 50 percent less floor space. 
The CX 102 is the latest in a long line of “firsts” for Hammer Packaging, among them, the 2004 installation of the first sheetfed offset press—an eight-color Heidelberg Speedmaster CD 102—with CutStar, an inline sheeting unit.
“Technological leadership is the cornerstone of Hammer Packaging’s business philosophy. Our objective is to invest in leading-edge technology and innovations that elevate our capabilities and drive down our operational costs,” said Louis Iovoli, vice president of Strategic Partnerships. “The pending installation of Heidelberg’s first-generation CX 102 platform permits us to take advantage of gains in technology to configure a press that will enable us to meet our customers’ package decorating demands at the lowest possible cost.”
At Hammer Packaging, a core philosophy has been to reinvests 10 percent of annual sales back into “new technology” the following year. “My philosophy has always been to lead the industry—not follow it,” said Jim Hammer, president of Hammer Packaging.
“Hammer Packaging has once again demonstrated its future-oriented investment strategy with its purchase of the first Speedmaster CX 102 in North America,” said Jim Dunn, president of Heidelberg USA. “As Heidelberg continues to develop the innovative solutions that will help our customers to thrive, progressive companies like Hammer Packaging will benefit from peak performance presses that will enable them to improve yield, reduce waste, and deliver the superior print results their clients demand.” 
Following its evaluation of the press at the Heidelberg factory in Wiesloch, Germany, Hammer Packaging selected the Speedmaster CX 102 primarily for the trouble-free speed and efficiency with which the press handles the 2 to 3.2 mil film stock that is a staple of the company’s application repertoire.
“In the film category, the CX 102 will expand our capacity and improve our redundancy during peak periods,” Iovoli said, noting that the addition of CutStar will make the printing of film “even more cost-effective, based on the way it controls the sheet as it feeds into the press.”

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