Hamilton--Going Digital - No Pain, No Gain

Recently, I had the opportunity to visit a commercial printer that, in many ways, is representative of our industry. It is a privately held firm that was started right after World War II and has grown from being a local printer into a mid-sized firm with a national clientele.

This firm, which shall remain anonymous, faced the digital prepress issue a bit earlier than most commercial printers. But, what is notable about it isn't that the firm put in Macintosh workstations and started outputting its own films. No, it's the approach that management used that is important.