Hachette Releases Jeffrey Hayzlett's 'The Mirror Test' Business Treatise
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NEW YORK CITY—May 5, 2010—When was the last time you did a mirror test on your company? You know, to make sure that your business is still alive and breathing. Jeffrey Hayzlett thinks you and your company need to do a mirror test right away.
Hayzlett is a big, boisterous guy who has the guts to get in your face and tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And, as Hayzlett points out, if you aren't willing to look at what's working and what isn't—and then take the necessary steps to fix it—you, your colleagues, and your employees are in for a tough ride.
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