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GRAPHICS OF THE AMERICAS 2002 -- Shining in Miami

April 2002

"We spotted this trend early on and aggressively pursued those companies that our attendees want to visit," Price adds.

The same can be said of the merging of digital/variable printing and traditional offset printing technologies. Agfa, Creo, Indigo, Kodak Polychrome Graphics, MAN Roland and Screen, among others, featured equipment designed to help printers compete in both the traditional and digital markets.

"A show like ours allows the traditional printer to see the emerging technologies and determine how they can help him expand his niche by providing add-on services," Price contends.

Other GOA 2002 highlights included:

* The 19th annual Graphic Arts Leaders of the Americas (GALA) awards gala and the separate Salsa Celebration, which are organized by the PAF and co-sponsored by Sun Chemical; CONLATINGRAF, the confederation of Latin American graphic arts industries, Artes Graficas/Conversion magazines; as well as Printing Impressions and its sister title, Package Printing.

Each year two recipients—one from North America and one from Latin America—are selected for this honor. This year's honorees included Hans Peetz-Larsen, CEO of Heidelberg Americas, and José Luis Zamora Contreras, CEO of Procoel S.A. of Mexico.

"These industry leaders were selected for this award in recognition of their lifetime industry achievement and for their significant contributions to the advancement of the graphic arts," states Mike Streibig, PAF president.

Held on the show floor immediately after closing, the Salsa Celebration featured live Latin music and dancing for both attendees and exhibitors.

* A press conference was jointly held by the PAF and PIA/GATF announcing an industry-wide initiative to raise the awareness of printing among the general public and to unite our highly fragmented industry. "Print: The Original Information Technology" has been adopted as the campaign theme and will be featured on a wide variety of materials, including truck decals, posters, billboards, bumper stickers, letterhead, business cards and invoices, yellow pages advertisements and shipping cards, etc.

* The creation and reproduction of 1,500 limited-edition lithographs by Lionel Barnett, a world renowned painter and printer who was on hand to personally sign some of them. Depicting two manatees, the lithograph was chosen for its rich hues and Florida themes. Attendees and exhibitors alike received this valuable print free just for stopping by the PAF booth.

* An encore visit by "Booker T," an American Bald Eagle aptly named after the central Florida city of Booker Town, where he was found as a chick with permanent injuries.

* Aside from the exhibition, there was a full program of more than 50 seminars, presented in both English and Spanish, by internationally recognized industry experts.

Be sure to reserve January 24-26 for Graphics of the Americas 2003 at the Miami Beach Convention Center. With the graphic arts industry and overall world economy facing turbulence and an uncertain forecast, it's comforting to know that with the next Graphics of the Americas, the South Florida sun will be shining brightly, South Beach will be hopping and the waters of the Atlantic will be calm and crystal-clear.
 

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