Graphics of the Americas 2010 to Feature Keynote by Microsoft Executive

MIAMI BEACH, FL—November 18, 2009—The reports are unanimous: Print is here to stay. However, it will exist as one of several types of communications that will be purchased by brand owners in the future. The new age of communications is on the horizon, and the place to see, hear, and touch all the options for your graphic arts future is Graphics of the Americas (GOA), celebrating its 35th anniversary February 25-27 in Miami Beach, FL.

“The sun is rising on a new year, a renewed economy, and a new era in communications,” says George Ryan, President of GOA. “Every option for printers, prepress, publishers, packagers, and designers’ growth and viability for the long-term will be in Miami. From wide format to cloud publishing, the wildly-popular crē8 conference, asset management, brand security and workflow automation – it will all be under the big top that is the Miami Beach Convention Center at the edge of beautiful South Beach.”

“What a grand way to renew our spirit and enthusiasm for this new age of communications,” says Frank Romano, RIT professor emeritus, author, and curator of print communications’ historical records. “Graphics of the Americas 2010 isn’t about ‘how do I survive’ – it’s about how exciting print’s future is going to be!”

One of those who will paint a picture of our likely future at the GOA 2010 Keynote Address is August de Los Reyes, Principal Director of User Experience for Microsoft Surface. At Microsoft, August manages a team dedicated to pioneering natural and intuitive ways to interact with technology.

More Big Names including 200 Exhibitors
GOA 2010 outdoes itself in securing the biggest and brightest stars of the industry. Close to 200 exhibitors include HP, Presstek, Riso, and Van Son Holland. Special bonus sessions are being hosted by companies including Heidelberg and Adobe, while educational, theoretical, and practical sessions covering virtually every facet of technology, strategy, and management are being planned.

GOA Showcases Sessions in Spanish, Brand Security, & crē8 Conference

Sessions in Spanish: Graphics of the Americas has become known for catering to its significantly high number of Spanish-speaking attendees, and does so again in 2010 with 12 sessions being presented in Spanish.

Brand Protection Conference (Counterfeiting Issues): The alarming prevalence of counterfeit print around the world, an $800 billion dollar industry itself, has catalyzed strong counter-action by world governments, associations, and especially manufacturers. In years past, the Brand Protection Conference used dramatic demonstrations of true counterfeiting scenarios, such as counterfeit prescription documentation, to convey the ease in which these illegal activities are undertaken. This year, conference coordinator Dick Warner has arranged to illustrate one of the most prevalent and damaging forms of counterfeiting: wine labels. An incorporated U.S. winery is participating in the demonstration.

crē8 Conference: Keep up with changes in the ways communications are designed, produced, and delivered at the crē8 Conference. Attendees will discover how to efficiently move designs and content between print, Web, and interactive mediums with more than 40 available sessions led by creative technology experts. Tracks include Layout & Design, Photoshop, Acrobat & PDF, Web & Interactive Design, and Strategy & Management. Speakers include Jennifer Smith, author of Adobe Creative Suite 4 for Dummies and Photoshop CS4 Digital Classroom; Fred Gerantabee, author of Flash CS4 Digital Classroom; Chad Chelius, author of Mac OS X Digital Classroom; and many others from American Graphics Institute. Information at:

About Printing Association of Florida (PAF)
The Printing Association of Florida is one of the most active and influential printing associations in North America, occupying a headquarters in Orlando, Fla. More than 500 Florida-based graphic arts companies consider PAF their ultimate business partner. Governed by an all-volunteer board of directors elected by its membership, PAF is a not-for-profit association representing the interests of the graphic arts industry throughout the state. PAF is affiliated with Printing Industries of America (PIA), the world’s largest graphic arts trade association, making PAF members a part of the largest, most comprehensive graphic arts advocacy organization in the world. PAF is located at 6275 Hazeltine National Drive, Orlando, FL 32822, by phone: (407) 240-8009 Fax: (407) 240-8333, and on the Web at

About Graphics of the Americas (GOA)
Now in its 35th year, Graphics of the Americas is produced annually by the Printing Association of Florida, Inc., and an industry trade association. GOA 2010 is scheduled for February 25-27, 2010 at the Miami Beach Convention Center.

GOA is one of the largest, annual combined exposition and education events in the U.S. With worldwide attendance and exhibitors, GOA is one of the only conferences that attracts print providers, suppliers and creative professionals. GOA will provide a one-of-a-kind international event that showcases the convergence of industry knowledge, products and technology. To register or for more information call 1-800-331-0461 or visit Outside the U.S. and Canada, dial + 1 407-240-8009.