Graphic Art Systems’ King to Address Cold Foiling at Print UV Conference

OCEAN, NJ—Feb. 17, 2012—Graphic Art Systems, a leading developer and manufacturer of foil enhancement equipment for the printing industry for over 20 years, is proudly supporting the Print UV 2012 Conference as a platinum sponsor. In addition, its president, Michael King, will be a speaker discussing the fast-growing cold foil process. The popular conference, now in its fifth year, is expected to bring high-level industry peers to the Wynn Encore Resort in Las Vegas from March 11-13, 2012.

King is scheduled to speak on Monday, March 12, during a 20-minute afternoon seminar entitled “Cold Foil and UV: A Perfect Combination.” The session covers the state of cold foil technology, and how and where to get started in this popular process.

Cold foiling is an alternative to foil lined board otherwise known as foil board that is laminated to paperboard or paper. It is performed in one step along with the printing process and provides cold foil quality.

Foil-lined board or foil board is not environmentally-friendly, asserts King, who will address this topic in his speech. He will also address the truths and myths related to the cold foil process such as the misconception that the cold foil process is expensive. King will be using his 35 years of experience in the industry to explain the intricate details of using cold foil and UV and better educating attendees about the innovations in this technology.

“UV and cold foil are increasingly going hand-in-hand, and the results are simply astounding,” says King. “Once customers are exposed to UV on foil, they want more. Our current customers tell us that cold foiling is a profitable additional service that sets them apart from the competition and provides them with an attractive new process in terms of cost and graphic possibilities.”

The two-and-a-half day Print UV 2012 conference will focus on core UV processes with experts from around North America and the world who are taking the lead in the use of UV inks, UV coatings, UV substrates and UV best practices. This year’s event is bringing back the most in-demand UV printing topics presented over the past four years.

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