Graphic Art Systems Installs an Eagle Cold Foiling System at MarrsMay 29, 2012
“As we celebrate our 40 years of service in the printing industry, we felt the need for innovation and to differentiate ourselves from our competitors,” says Walt Marrs, president of Marrs Printing & Packaging. “We wanted to enable our company to offer our customers something that no one else can, providing them with faster turnaround, reduced costs, and an environmentally-friendly solution. Installing our Eco-Eagle Cold Foil system provided the answer to those needs.”
But being an innovator carries a risk, notes Marrs, who asks, “Will there be a market for cold foil?” For years, Marrs had offered hot foiling services to its packaging customers but the firm had sent the work out to another facilitator.
“Not having the equipment under your own roof can have its own problems,” says Marrs. “You lose control over the job and sometimes the price can fluctuate. Most importantly, you can lose control over your schedule and your customer’s schedule, which has become more critical over the past few years.”
After notifying its present customers of the recent installation and the capability of cold foil application, Marrs’ customers have shown tremendous interest.
“We are very optimistic that cold foiling will be a growing area for our company,” says Marrs. “Our leading packaging customers are seeking to draw attention to their packages on the shelf and a shiny foil application provides that attention. In addition, foil serves to showcase the quality of the package and what it holds inside--a high-quality product.”
Marrs was also drawn to the environmental-friendliness of the cold foiling process.
“In the past we have done quite a bit of printing on foil board but this process is not very cost effective and is also not green-friendly,” he says. “Cold foil not only reduces the cost compared to overprinting on foil board, but it is 100 percent green friendly as proven by the testing company PIRA. More and more of our clients have shown a substantial concern toward the environment and will pay more to have their packaging printed in an environmentally-friendly, responsible manner.”
Another key factor in choosing the Eco-Eagle cold foil system was the reduced costs involved.
“Although we’ve been running the system for only a few weeks, we believe that the process will reduce our overall costs,” says Marrs. “Having a cold foil system in our facility will increase our turnaround time, reduce waste, and increase our throughput. We’ll be able to pass on our cost savings to our own customers. That is an important factor to weigh because price is a competitive denominator between printers.”
Marrs explains that the installation was quite smooth. The entire Eco-Eagle cold foil installation process took less than one week. He says they were able to take on a production run immediately after the installation and after a few hours of training.
“We were impressed with the short installation time,” says Marrs. “This provided value to our company because we weren’t down on press time.”
Marrs was also impressed with the strong reputation and guarantee from Graphic Art Systems. “Part of being an innovator is choosing the right machine partner and although there were less expensive alternatives, no company had the knowledge of foil and the reputation like Eagle System foil retrofits. The machine risk was simple as well, with a money back guarantee, which is unheard of in today’s business world and that enabled us to make a quick decision,” says Marrs. “When Mike King stated that his machine would do everything he says it will do or your money back, we were impressed and that sealed the deal.”
“We are pleased to provide Marrs Printing & Packaging with a solution to their foiling services,” says Michael King, president of Graphic Art Systems. “Having a system within their own facility will attract new as well as existing customers.”
Since its founding in 1972, Marrs Printing has provided its customers with high-quality printing services and custom packaging solutions. From the foundation of traditional print media to the latest advanced packaging technologies, Marrs provides wide ranging capabilities in a state-of-the-art facility in City of Industry, outside of Los Angeles. The family owned and operated business produces all of its work on its premises for optimization of time, quality, and budget.
About Graphic Art Systems
Michael B. King, president of Graphic Art Systems, has been the producer of the Eagle brand of retrofit hot stamping and cold foil enhancement systems for over 20 years. The Eagle brand of foil equipment has over 350 installations in more than 15 countries. Graphic Art Systems is headquartered in Ocean, NJ where all R&D, manufacturing and production of its Eagle systems is performed. The Eagle system products offered today are for both the hot and cold foil markets.
Source: Graphic Art Systems.