GRAPH EXPO to Offer Seminar Program Customized for 11 Market Segments

Highlights of the seminars being offered at GRAPH EXPO 2011 include:

• “New Business Opportunities for Printers,” which covers 10 specific areas where printers can, and will, make money

• “Technology Revolution: The Quickening Pace of Change,” a primer on the latest technologies driving graphic communications today—from QR codes to data analytics to augmented reality—and how printers can use them to their advantage

• “Digital Printing for Packaging: Ready or Not!” which explores how digital printing is impacting package printing

• “Troubleshooting Techniques for Sheetfed Lithographic Presses,” a problem-solving session that will pinpoint the most effective techniques for troubleshooting offset press-related problems

• “The State of Our Industry 2011,” which examines what we can expect from the economy and our industry through 2015, and how some companies will maintain their industry leadership—and others won’t

• “E-Books and Digital Editions: Premedia Techniques for Adobe CS5,” a fast-paced lab session that will illustrate the concepts and methods to turn static, two-dimensional print projects into e-publications for multiple communications channels

• And much, much more!

The educational offerings of GRAPH EXPO 2011 will kick off on the eve of the graphic communications exhibition, with the ever-popular EXECUTIVE OUTLOOK pre-show technology trends conference. Taking place on Saturday, Sept. 10, 2011, the day before the show opens at McCormick Place South, this year’s EXECUTIVE OUTLOOK carries the theme, “Embracing Technology and Market Trends for Profitability.”

In addition to providing practical information on how to use technology to gain a competitive advantage in today’s recovering economy, EXECUTIVE OUTLOOK will conclude with a presentation of the MUST SEE ‘EMS nominees—those exhibits and products chosen by a panel of industry experts as the most compelling of the show, and Positively Print awardees—whose campaigns creatively and effectively promote the enduring power of print in today’s media mix.