Attendee Strategy
Of the largest 100 companies, nearly 80 percent had high- ranking managers on hand in Chicago, exploring the latest technologies and growth opportunities.

If the statistical view is widened to include the 400 largest companies, the event draws attendees from nearly two-thirds of these firms.

At the same time, the show’s organizers, the Graphic Arts Show Co. (GASC), points out that the audience is almost equally divided between companies with more than $10 million in annual sales and those with less—in other words, very large companies are by no means the only firms sending their managers to the show.

Similarly, while 39 percent of the attendees at the last Graph Expo & Converting Expo came from companies with more than 100 employees, 61 percent came from smaller shops.

“Regardless of the size of their companies, executives throughout the industry recognize that investigating and purchasing at Graph Expo & Converting Expo is a superb strategy for growth and enhanced profits,” notes GASC President Ralph Nappi. “The biggest companies in the business understand that smart technology investment is the key to staying successful, while smaller firms realize that technology can open up promising growth avenues for shops of any size.”

Attendees will once again have the opportunity to visit the Mailing & Fulfillment Theater on the show floor to get a nuts-and-bolts education on the how’s and what’s of offering mailing and fulfillment services. Top pros from the exhibitors in the Mailing & Fulfillment Center will provide the expertise needed to get started or expand capabilities, as well as a place to see the latest products.

The Mailing & Fulfillment Service Association (MFSA) will present six seminar sessions on the specialty’s key business opportunities and technical challenges at this year’s event. MFSA’s annual Leaders Conference will run in conjunction with Graph Expo, bringing to Chicago more than 100 of the most influential leaders in the mailing and fulfillment business.

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