GRAPH EXPO 2011 Recorded Increase in Attendance

RESTON, VA—Oct. 12, 2011—Fortifying its position as the industry’s largest and most innovative graphic communications tradeshow for the Americas, GRAPH EXPO 2011 defied a challenging business environment to welcome a notable increase in attendance over the 2010 event. Among the 20,451 participants (including exhibitors), there were 13,426 actual verified attendees/buyers—up 7 percent from 2010. They came to the show with a high level of purchasing power to examine, compare and purchase the latest graphic communications technologies.

Even more significant was the jump in participation of high-level decision-makers from among 8,026 unique buyer companies—up 12 percent compared to the 2010 event.

Based on its commitment to reporting the truest and most accurate attendance numbers, the Graphic Arts Show Co. (GASC) defines “actual verified attendees” as registered on-site show goers who are counted only once, regardless of the number of days they’re at the show or times they enter the exhibit hall.

GRAPH EXPO 2011 featured a comprehensive exhibition of the very latest profit-enhancing technologies and applications for a diverse spectrum of industry attendees. This year’s show was enhanced by a record 34 co-located conferences, meetings, user groups and activities that afforded attendees a host of new and expanded networking and education opportunities.

According to exhibitor feedback, attendees came “on a mission” with budgets to spend on the equipment, products, software and applications demonstrated by the 491 exhibiting companies that occupied 300,604 sq.ft. of space across the South Hall of McCormick Place. There, show goers found 72 first time exhibitors, many of whom joined veteran exhibitors in recognizing the high caliber of attendees and results from this year’s show.

Reinforcing the tradeshow’s “Embrace Technology” theme, the exhibit hall featured a striking “who’s-who” gathering of top industry suppliers and manufacturers who demonstrated their latest and most advanced technologies and services-many making their U.S. debut at GRAPH EXPO 2011.

Next up for the industry is GRAPH EXPO 2012, themed “Print Integrated’ set to take place Oct. 7-10, 2012, at Chicago’s McCormick Place. Recognized as the commercial printing, publishing, package printing, newspaper, mailing and fulfillment, transactional, marketing and photo imaging exposition for the Americas, GRAPH EXPO 2012 will debut its newest show floor feature—the Photo Imaging pavilion—for photo imagers and retailers.

Attendees will be able to see the most advanced graphic communications technologies, “live” running equipment on the show floor, explore the newest applications, and learn about the most in-demand products and profit-making opportunities in the ten special-interest pavilions planned for the show. A host of new and returning co-located events will provide show goers even greater incentive to attend next year’s show. For more information about GRAPH EXPO 2012, visit

About Graphic Arts Show Co.
GRAPH EXPO and PRINT are produced by the Graphic Arts Show Co. (GASC). GASC is owned by the National Association for Printing Leadership (NAPL), NPES The Association for Suppliers of Printing, Publishing and Converting Technologies (NPES), and the Printing Industries of America.

Source: GASC.