GRAPH EXPO 2010 Hailed a Success by Attendees, Exhibitors

RESTON, VA—Nov. 4, 2010—Proving once again its value to the graphic communications industry, GRAPH EXPO 2010 presented a comprehensive exhibition of the latest technology and applications to a diverse spectrum of industry attendees. GRAPH EXPO 2010 was enhanced by the 20 co-located industry programs and events that provided attendees a widely expanded range business education and networking opportunities.

The show attracted a total of 19,961 attendees, which included exhibitors and attendees, and 12,552 actual verified attendees/buyers from 69 countries to the expansive McCormick Place in Chicago, Oct. 3-6. They came to examine, compare and purchase the latest graphic communications technologies.

Based on its commitment to reporting the truest and most accurate attendance numbers, show producer the Graphic Arts Show Co. (GASC) defines “actual verified attendees” as registered on-site show goers—counted only once—regardless of their number of days at the show, or times they enter the exhibit hall. Show data reports reveal that while fewer attendees from each company were there, the show drew higher-level decision-makers from among the 7,171 unique buyer companies who came with budgets to spend on the equipment, products, software and applications demonstrated by the 506 exhibiting companies that occupied 291,134 sq. ft. of space across the South Hall of McCormick Place.

There they found 68 first-time exhibitors, many of whom joined veteran exhibitors in recognizing the high caliber of attendees and results from this year’s show. GRAPH EXPO 2010 exhibitors spoke out loud and clear on the quality of this year’s show, via the results of independent research conducted by Exhibit Surveys Inc., which revealed exhibitors’ “overall satisfaction” rating at 70 percent, far surpassing their 53 percent rating for the 2008 show.

“We’ve seen better attendance than what we anticipated,” said Vince Lapinski, manroland CEO. “The market has been tough and business has been tough, but people are still investing. I think the strong printers are certainly investing.”